Technological innovation means that consumers are now able to enjoy online gambling and gambling anywhere, anytime, around Europe.
Because of this technological shift, Europe’s internet gaming market is growing at about 10 percent each year, faster than online gambling, like casinos or bookmaker stores. The financial size (or gross profit) of the European online business is expected to rise from $19.6 billion in 2017 to $24.7 billion in 2020.
In 2017, the internet business needed a 20.7percent share of the EU gaming market, compared to online gambling which had a 79.3% share. The online share of this marketplace is expected to rise to 24.9% in 2020.
The increase in online gambling is also being pushed by changing regulatory landscapes in European countries, most of which currently have committed regulation for internet gambling activities.
Europe is a world leader in digital entertainment
The European market is the greatest and most competitive for internet gambling. In 2017, Europe had 48.9% share of this global online gaming market and this is forecast to remain relatively stable until at least 2020. [1] With sports betting betting now legalised in certain US states European companies are now beginning to get a foothold in the US market, increasing their influence and deliver their expertise to new markets.
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