Technological innovation means that customers can now enjoy online gambling and gambling anyplace, anytime, across Europe.
Because of this technological change, Europe’s online gambling market is increasing at about 10% each year, faster than land-based gambling, like casinos or bookmaker shops. The financial size (or gross profit) of the European online business is expected to rise from $19.6 billion in 2017 to $24.7 billion in 2020.
In 2017, the online sector needed a 20.7percent share of the EU gambling market, compared to land-based gambling which had a 79.3% share. The online share of this market is expected to grow to 24.9% in 2020.
The increase in online gambling is also being pushed by altering regulatory landscapes in European nations, the majority of which currently have dedicated regulation for internet gambling activities.
Europe is a world leader in digital entertainment
The European economy is the largest and most aggressive for internet gambling. In 2017, Europe had 48.9% share of this global online gambling market and this is forecast to remain relatively steady until at least 2020. [1] With sports betting now legalised in certain US states European organizations are now starting to acquire a foothold in the US market, increasing their influence and bring their expertise to new markets.
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